We journeyed to Seoul in the heart of summer, and the city enchanted us. Its charm is magnified by the peaceful streets, with far fewer tourists than bustling Tokyo. The greatest surprise was the specialty coffee, crafted in countless unique ways – even with whipped cream and a touch of salt. From Seoul, it’s a must to travel to Busan, where you can uncover the magic of Korea’s summer capital.
Itinerary
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Anteroom
153 Dosandaero, Gangnam-gu, 06037, Seoul
Nuwa
3-1, Pilun-daero 5-na-gil, Jongno-gu, Seoul
Ananti at Gangnam
734, Nonhyeon-ro, Gangnam-gu, Seoul
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To truly experience Seoul, you’ll want to set aside at least three days. We’ve arranged the attractions in a journey-like sequence, guiding you through the city’s wonders in the most enchanting way.
1. Gyeongbokgung Palace
• The largest and most iconic of Seoul’s five grand palaces, Gyeongbokgung offers a glimpse into Korea’s royal history. The changing of the guard ceremony is a popular highlight.
2. Bukchon Hanok Village
• Stroll through this traditional village to see beautifully preserved hanok (traditional Korean houses). It’s a peaceful contrast to the bustling city, offering a step back in time.
3. N Seoul Tower (Namsan Tower)
• Offering panoramic views of the city, this tower is a favorite for couples (known for “love locks”) and tourists alike. Go up at sunset to watch the city light up beneath you.
4. Myeongdong
• A bustling shopping district filled with cosmetics, fashion stores, and a huge variety of street food. Sample treats like tteokbokki (spicy rice cakes), hotteok (sweet pancakes), and fried squid.
5. Insadong
• A historic neighborhood where you can explore traditional teahouses, art galleries, and shops selling Korean crafts. It’s a great place to pick up unique souvenirs.
6. Dongdaemun Design Plaza (DDP)
• This futuristic architectural wonder is home to exhibitions, events, and night markets. Its sleek, spaceship-like design is a must-see for fans of modern architecture.
7. Jogyesa Temple
• An oasis of calm in the middle of the city, this Buddhist temple is especially beautiful during the Lotus Lantern Festival when it is illuminated with vibrant lights.
8. Cheonggyecheon Stream
• A serene stream that cuts through downtown Seoul. It’s the perfect spot for a peaceful stroll amid the city’s skyscrapers, especially when lit up at night.
9. Lotte World and Everland
• For amusement park lovers, Lotte World is located in the city, while Everland (outside of Seoul) is Korea’s largest theme park. Both offer thrilling rides and entertainment.
10. Hongdae
• This youthful district is famous for its indie music scene, quirky cafes, street performances, and nightlife. It’s also home to many unique art galleries and boutiques.
11. Itaewon
• Known for its diverse dining scene, Itaewon is the place to explore international cuisines. It’s also great for nightlife and shopping, with a multicultural vibe.
12. Seoul Sky at Lotte World Tower
• One of the world’s tallest skyscrapers, the observation deck offers breathtaking views of Seoul’s skyline and beyond. Visit for a truly sky-high experience!
13. Gangnam
• Made famous by the song “Gangnam Style,” this district is known for high-end shopping, cafes, and skyscrapers. It’s a glimpse into the affluent side of Seoul.
14. Bukhansan National Park
• Just outside the city, this park offers beautiful hiking trails, incredible views, and the chance to experience nature while still being near the urban sprawl.
15. COEX Mall and Starfield Library
• COEX is Asia’s largest underground shopping mall, and inside, you’ll find the visually stunning Starfield Library, with its towering bookshelves and relaxed atmosphere.